Software Combined Group acquires Auckland based Activate, Expanding its New Zealand Presence

Auckland, New Zealand and Sydney, Australia - 4 April 2024: Sydney headquartered software aggregator, Software Combined Group, has acquired Auckland based self-service automation and business process specialist, Activate, establishing a permanent presence in New Zealand.

This is the seventh Business-to-Business (B2B) software business acquired by Software Combined since they established operations in 2020. Activate has a well-established customer base throughout New Zealand, and its track record with large organisations and its integration with vendor platforms is clear proof of the longevity of Activate’s business model.

 “Activate is a highly respected, profitable and stable business,” said Evert den Hollander, CEO, Software Combined. “Activate has carved out a leadership position in the delivery of smart self-service automation to enterprises, empowering users to manage their own environment quickly and easily. This provides significant productivity gains, while ensuring a level of security, governance, audit and control that is not possible without smart automated management.”

Noting that a key element of the acquisition was the assurance that Activate would retain its brand and cultural identity, Mr. den Hollander said this approach was reflective of the commitment Software Combined is making to New Zealand. Now the company has established a presence in Auckland, it plans to expand and play an active role in nurturing technology innovators, growing employment and ensuring New Zealand intellectual property remains in New Zealand.

Founded in 2005, Activate provides full workflow automation for end users in enterprises to streamline tasks. With Activate, users can self-manage their environment including Email Lists, Microsoft Teams, Shared Mailboxes, Application Access and Hardware requests through to full life-cycle management of employees. Activate increases security and control and dramatically reduces costs across a wide range of Enterprise customers directly and with Technology partners.

Ashley Thomas, CEO of Activate, said: “As a leading and proud New Zealand technology innovator, we are confident that joining the Software Combined Group will not only ensure we can continue to provide our customers productivity and efficiency benefits they have come to expect from us but to access resources and skills to enable us to accelerate our expansion.”

About Activate: Activate was founded in 2005 to deliver smart self-service automation to Enterprises. We deliver fast implementation and instant results through smart orchestration and out of the box industry best practice management of Identity, Data, Service and Systems management to end users.

Activate radically transforms the way that businesses think about managing IT and empowering users and assists in making the business more agile, efficient and profitable. Activate is a pioneer in bringing self service automation to the market and delivering significant value to businesses. We deliver value through automation software, professional services and helping our customers bring IT as a service into their organisation.

About Software Combined: As Australia’s local software aggregator, Software Combined is dedicated to supporting a portfolio of exceptional software businesses to maximise their full growth potential and to secure continuity of what founders have built.

For more information: please contact Stefan Jansen, Chief Revenue Officer, at info@softwarecombined.com.au.

Media contact: Peter Witts – Navigate Communication, +61 447 274 412, peter@navigatecommunication.com.au.